Understanding Analytics: The Metrics that Matter

Web video marketers should measure the effectiveness of their campaigns through a number of key metrics including the overall number of viewers, the average amount of time each viewer watched a video, and the video’s watch to completion rate.

The Power of Engagement – 8 Ideas You Can Add To

Since online video is an effective way to engage an audience, the effectiveness of web video marketing campaigns can and should be measured.

Grant Crowell of ReeLSEO interviews Stanford Psychology Professor …

Grant Crowell, a regular contributor to ReeLSEO, the online video marketer’s guide, interviewed Professor BJ Fogg about the effectiveness and challenges of using video in business.

5 Questions to Evaluate Your Nonprofit Video ROI

Web video marketers should evaluate the effectiveness of their video content through a number of key metrics including conversion rate and audience engagement.

Four Top Questions to Ask Before You Invest in Video

Organizations need to consider what role video content plays in the marketing mix and how the effectiveness of a campaign will be determined before developing web video marketing content.

Email Landing Pages are Good, Video Email Landing Pages are Better

Video email marketers should consider creating video landing pages to increase the effectiveness of their campaigns.

Getting smart with video distribution: video SEO and video sharing services

Online retailers should consider using online video content beyond a merchant page and create distribution strategies to increase the effectiveness of their web video marketing efforts.