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Tag: emarketer

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Advertisers Expected To Spend $5.6 Billion On YouTube In 2013

Want to know why YouTube is cracking down on creators who infringe copyrights ? Look no further than the site’s projected advertising revenue for 2013. The world’s biggest online video sharing site is projected to score $5.6 billion dollars in ad revenue, an increase of nearly $2 billion over 2012

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Advertisers Expected To Spend $5.6 Billion On YouTube In 2013
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Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed

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Video Advertising Continues To Break New Ground in Canada [Report]
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Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Last week, a national poll by Public Policy Polling (PPP) found that Congress only has a 9% favorability rating with 85% of voters viewing it in a negative light. Now, if that’s what PPP had reported, no one would have noticed. However, the pollster decided ...

See more here: Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?
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Mobile Video Viewing Expected to Lead the Way in 2013

If you've not got mobile in your ad or marketing mix it might be the time to start doing that as eMarketer predicts massive growth in mobile video viewing next year. That means it's time to really start making sure you're targeting those mobile devices or you might be missing out on a large section of your audience. According to eMarketer's US Digital Media Usage: A Snapshot of 2013 , there is expected to be some major growth in video viewing on mobile devices

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Mobile Video Viewing Expected to Lead the Way in 2013
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Obama and Romney Missing Out on Online Video Voter Gold? Here’s 5 Video Tips for the Presidential Campaigns

Nielsen put out a report last week that talked about presidential candidates and how they preferred TV for their advertising. That got me to thinking, with 178-180 million Americans watching online video, they might be missing the target audience. Nielsen reports that major presidential candidates have been heavily targeting Spot TV placement, of course, they completely forgot to include online video in their survey

Originally posted here: Obama and Romney Missing Out on Online Video Voter Gold? Here’s 5 Video Tips for the Presidential Campaigns
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Video Becomes Most Popular Medium for Branded Content Marketing [Study]

Back in 2009, 37% of North American companies used video for content marketing.