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Tag: espn

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Top Sports Blog Grantland Gets Into the Game With New YouTube Channel

ESPN -affiliated Grantland launched last year as a place where long reads on sports and culture could intersect under the watchful eye of The Sports Guy , Bill Simmons . Given the print-oriented nature of the initial vision for the site, Grantland’s YouTube channel sat collecting dust for over a year, save for a few videos (such as this interview with the president )

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Top Sports Blog Grantland Gets Into the Game With New YouTube Channel
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Top 5 Video Advertising Network Recommendations July 2012

On Friday, I talked about the

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5 Elemental Lessons Learned in Sports Video Streaming For The 2012 Summer Olympics

Over the last several weeks, as the world tuned in to the

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Weekly Online Video News Round Up - Scorched Earth Edition

After a brief respite from triple digit temperatures up here in Milwaukee, they've returned. Blah! So what better reason to stay inside and watch online video or read about what's gone on in the industry this week, right? Well here's a quick look at some notable headlines in the industry this week.

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Weekly Online Video News Round Up - Scorched Earth Edition
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Record 11 Billion Video Ads in June: My Video Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. Granted, this is based on last month, but new to the article this month are graphs showing you how the top online video advertising networks have been doing month-to-month. As you know by now I like to take a look at the comScore Video Metrix numbers for the video ad networks and then give my recommendations based on those and my personal thoughts

Original post: Record 11 Billion Video Ads in June: My Video Ad Network Recommendations
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Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May

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Online Video Advertising Adapts to the TV Advertising Game

It’s that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it’s TV upfront season, that time when the broadcasters show off what they’ve got in terms of content for placing ads against for later in the year.

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Online Video Advertising Adapts to the TV Advertising Game
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Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps

Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps program. The ads are aimed at engaging the social, game-playing and video-watching audience on ...

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Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps
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Baseball Videos, Chicago-Style Hot Dogs, and Apple Pie

Chicago is the third largest media market in the U.S.

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Autoplay Video Ads On Your Website Means You Hate Your Customers

ESPN is going to catch the brunt of my wrath on this topic today, by virtue of hitting me with three autoplay video ads that started upon the page load. But they’re far from the only publisher to do this. Over the weekend, I had been hoping to read up on the upset Vanderbilt pulled over Kentucky in the SEC basketball tournament, so I went to this page , only to be blasted out by the loud and unexpected Subway commercial.

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Autoplay Video Ads On Your Website Means You Hate Your Customers
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