If you read my previous article about Mixpo's new interactive video ads , called Frameworks (formerly Project Matisse I'm told), you know I had some questions I thought might need some expansion to get a better grip. So I went straight to the source, Walter Harp, Head Product Marketing dude (and main artful project namer?!), who was more than happy to expound upon all the finer points of the Mixpo Frameworks, so off we go! Mixpo Interview - Frameworks Interactive Ads [Me] In the multivariate testing does that include different frameworks so you can say check the effectiveness of the Badge vs. the Bug for a campaign and some specific product or creative?

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I think that we can now officially claim the time of the connected TV is upon us. Even Lenovo is now getting into it. I guess they weren't satisfied with simply passing Dell as second largest PC maker now they want to start busting in on companies like LG, Sony and Samsung.

Well, for those of us in the online video world, the Earth stopped momentarily yesterday when YouTube announced their new redesign. The majority of the early reaction appears to be negative, which is to be expected with an overhaul as big as this one. But one thing ought to bring joy to those who hate the new YouTube design: the redesign doesn't really affect embeds, which means this column of the week's best viral videos will be entertaining and free of that nasty "new YouTube" so many of you seem to hate

Wow.

Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves more as "dog people" would have to admit that videos with cats do quite well

Sometimes it takes months and months, maybe even years, for a new YouTube channel to build up its audience. Other times, however, it's clear that the creators have done their homework and kept their finger on the pulse of what's hot in online video. In the most rare of

Adding subtitles and captions to your videos on YouTube can greatly influence their ranking in search engines. It's one of the best search engine optimizations you can do to increase viewership, gain an audience, and give your videos more exposure. Plus, when you have transcription files in multiple languages, it causes YouTube to feature and highlight your videos in even more spaces in other countries

YouTube today announced YouTube Analytics, calling it "the next generation in Insight." Insight has always been, in my opinion, an underused tool. But while it's extremely useful, it's never been all I hoped it could be in terms of... well..

I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well.