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Teens Embrace All Facets of Online Video from Creation to Consumption

Teens are a key demographic for a lot of brands and companies, so understanding what they are doing is vital to getting into their heads. Turns out, according to new research from Pew Internet, what they’re doing, is video based. Perhaps more than any other demographic, teens have embraced online video with a full 27% ..

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Facebook To Get Its First Movie Premiere With Bob Marley Documentary

April 20 is a special time of year where the grass is greener and the weeds grow taller, and it’s an unofficial holiday for people to get really hungry for absolutely no reason at all.

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Consumer Insights to Online Video for Shopping

When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I’d be back with part two which looked at the more technical aspects of online video for shopping from a consumer’s perspective, so here we are.

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New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games

Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven’t actually met anyone from TubeMogul, but I like their products.

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New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games
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Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV . The company also uncovered several interesting trends regarding social activity. Meanwhile, electronic program guides are starting to incorporate social buzz about shows, such as the iPad app from TV listings service Veronica Magazine in Holland, which might prove an interesting template for how to weave social buzz into a program guide

Excerpt from: Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity
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The Week’s Best Viral Videos & Video Marketing Lessons – Hockey Dancing Edition

Another week, another fresh batch of the most popular videos. Some are from brands–and this week, we have an excellent selection of great branded videos for you–and others are from individuals.

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Only 16% Of Your Facebook Friends See Your Shared Videos

Today’s big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcrunch pulled out one little nugget that I thought most of you would need or want to see: Only 16% of your Facebook friends, whether you’re an individual or a business, see the things you post on your wall . Have you ever posted to Facebook some incredibly clever one-liner or super-interesting piece of content, only to grow sad and pathetic as absolutely none of them “like” it or comment on it

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Online Video, Digital Advertising, & Storytelling For A New Generation

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK’s biggest advertising channel, this seems fairly unbelievable. On closer inspection, however, perhaps not

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Leverage: A Computer Company Should Take Advantage Of Facebook Parenting Video

By now, most of you have probably seen the "Facebook Parenting: For the troubled teen" video.

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Is Social Video In Danger Of Becoming Anti-Social “Business As Usual?”

I interviewed social business author Brian Solis for a discussion on if social video needs to have better rules of engagement for real-world value or risk becoming hijacked by marketing agencies who miss the point of it all and de-valueing it’s promise to the point of it becoming another marginalized buzz term? I caught up with Brian late last month after his Chicago book signing of The End of Business as Usual , as a follow up to earlier interview at ReelSEO. I asked Brian if it’s an acceptable business practice for those who treat “social video” as just putting out content that others find interesting and share (such as with a view count, or “like” or a “tweet”, or another form of social widget proof)?

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Is Social Video In Danger Of Becoming Anti-Social “Business As Usual?”
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