One challenge in mobile video marketing is the fact that the current mobile appliance landscape means that there are a number of different video content formats, requiring knowledge of different device requirements.

Since search accounts for 60 percent of interactive marketing spending, marketers are taking advantage of the fact that online video content can spread through social networks and also provide more optimal SEO/SEM results.

One emerging video marketing trend is the fact that consumers are increasingly searching for content that more closely resembles magazines and TV since most do not want to read text.