Video is the best communications medium we have today. It is also the trickiest to master because it has a language all of its own. That point is often lost on many untrained marketers who shoot their own video interviews.
To be sure, YouTube is the most-visited place for videos, but it’s good to know that there’s a place like Vimeo out there that is a little more focused on the techniques of video creation.
Web series are no different when it comes to video marketing.
Throughout the course of my typical week, I talk to all kinds of individuals and businesses hoping to succeed online with video, including a lot of small businesses. Unfortunately, a lot of small businesses think they’re “too small” for video.
On my recent trip to Machinima headquarters, I got a chance to speak with CEO Allen DeBevoise.
A few nights ago, both Canon and RED announced cameras in the heart of filmmaking land, only 10 blocks apart from each other. Judging from the specs you could easily say that RED blows Canon right out of the water. 4k resolution at 1-25fps, 2k at 60fps and HDR-x technology at a pricepoint that's comparable to Canon's 1080p are the core differences.
I've written quite a lot about Life In A Day over the course of the past year. If you're somehow not familiar with it by name, Life In A Day is the documentary shot by YouTube users, directed and edited by Kevin MacDonald, and produced by Hollywood director Ridley Scott
Most brands getting involved with video these days have pretty reasonable goals. They want to get as many viewers as they can, encourage those viewers toward as much sharing action as possible, and hopefully turn a few of them into long-term fans
Episode 119 of Film Riot, “CineStyle for Better Images and Best Export Settings for Web,” discusses how to get the best image from your camera and how to to get the highest quality web video with a respectable amount of bandwidth use.
Life in a Day, the so-called ‘YouTube movie’ that was shot by amateurs around the world and then edited together by director Kevin MacDonald and producer Ridley Scott, has gotten a lot of press.
