Brands and producers can work effectively together by developing web video marketing campaigns that reach an online video audience through video that tells a story and develop content that drives a marketing ROI.

Movie-makers and advertisers working together on developing ad-sponsored short-form videos for the web.

Horizon Media, the largest independent media buying shop, view online video as a way to test television ad spots.

In order to effectively use online video content, web video marketers need to invest in video search engine optimization (SEO) to reach viewers and benefit from social media sharing.