World media domination belongs to the likes of Facebook, Google, Twitter, Apple, and why not, Rovio’s Angry Birds.

When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in 'transmedia' campaigns to help brands achieve a wider reach for their products and projects. While we didn't chat much about work in Vegas it did lay some groundwork so that we could sit down and talk about how and why a brand should look at a transmedia approach to marketing and more importantly, the online video role in such a campaign.

Google is hoping that games can do for Google Plus what they did for Facebook--get people hopelessly addicted until they're spending every waking moment playing social network games and annoying friends with automated status updates based on meaningless gameplay objectives. Um... sorry...

Last year, MLB.com offered a chance for one lucky person to watch all 2,429 regular season games and attend All-Star and postseason games through a contest called MLB Dream Job.

Of all the YouTube Partners that are succeeding, perhaps none is thriving and growing quite like Machinima. Machinima is the home to a host of recurring and regular programming, most of which is centered around the world of video games-- machinima is a modern word used to describe film works that are created from using graphics engines from video games. As we reported last month , Machinima's YouTube channel is now receiving a billion views a month putting them near the top of the list among all YouTube Partner Channels.

We've come a long way, guys. Video games are no longer just for kids, but are now billion-dollar tentpole events

Some interesting information that was sent to me recently pertains to how favorable online game players are toward sponsored videos so that they can continue to play a game for free.

There's a big update on the way to the Roku 2 and Roku LT boxes that will add in a good amount of new features including MKV playback and, can it be true? Support for a future iOS Remote App looks to be included. The Roku box update, version 4.2 build 1006, is set to include the following: Support for more games

Panasonic seems completely serious when it comes to combining online video with normal TV. They have no less than a dozen pre-installed apps planned for their upcoming Viera connected TVs and the expected total available apps now sits at around 120.

Man, gaming consoles have way more capabilities than when I was playing my Sega Genesis nonstop back in the day.