We Lost Our Gold: Using Audience Incentives To Drive Web Series Growth
We’ve discussed a number of ways web series creators try to collect viewers, but how about the possibility of discovering buried treasure if you watch? On July 31 of last year, almost exactly a year ago, a group of puppet masters aired the first of eight episodes of We Lost Our Gold, a series in which puppet pirates (and one ninja) speak in code, clues which lead to a buried treasure in New York City

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We Lost Our Gold: Using Audience Incentives To Drive Web Series Growth