While there are only 30.2 million Indian Internet users who are watching videos, yet they are watching astounding numbers of videos. They are consuming on average 58 videos each totaling about 5 hours per month. Sure, it’s not the 178M, 14.6 hours in the US but ...

A research study published by PwC (Pricewaterhouse Coopers) found that consumers are spending 20 hours per week viewing content on a cell phone, computer or mobile device.