The IAB has recognized the power of giving consumers the choice of skipping ads in online video by including a guideline in VAST 3.0 which is open for feedback until early May. Along with Skippable Linear Ads, Ad Pods are being introduced which are “a sequenced group of ads” much like that which is found ...

IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and roughly 22.3 million Canadians (90% of Internet users there) are watching video monthly.

We all know our neighbors to the north are a bit on the strange side, what with the strange bacon, interesting law enforcement uniforms and of course, the accent. But are they so different that their belief in online video advertising varies widely from us here in the States

I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% of affluent people who saw video ads then took an action after seeing said ad.

Ford Motor Co. is moving away from IAB units and banner ads to integrating online video content into their marketing mix because the audiovisual content is more impactful.

IAB Social Media Measurement and intent guide & IAB Framework. Posted: 2011/02/15 by fredzimny in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Front Office and Customer Service Operations, Knowledge management ...

The IAB has published video advertising guidelines that can be used for the best online video ad practices for 2011 .