I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being available, not because they’re more effective, etc. Right now, I’m in the planning stages of my own original web series and length of each episode was a topic of discussion with the team (really, there’s just two of us at present)

The odds are pretty good that if you’re reading an article on this website, you dabble from time to time in either the creation or marketing of online video. And while we have readers of all experience levels, from beginners to experts, all of us still have room for improvement–probably in several areas related to ..

Google TV has announced a new feature that will allow you to decide the outcome of your favorite shows and films with Google TV Click. Built on their Common Gateway Interface technology you can now direct the video entertainment right from your remote via a new app

Google is the best of all innovators in the world and today they’ve proven it once again, they’ve brought Google Maps to the 8-bit classic gaming console the Nintendo Entertainment System. All praise Nintendo Power! Have you ever been lost in Zelda and wished you could just load up a map app to find your ..

We’ve written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp – BUT, not YouTube.

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and a user-generated product video that was created and submitted by ...

The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops physical disc rentals.Sure, rentals of DVD and Blu-Ray discs totaled ...

There’s little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that

There are more changes happening at YouTube (surprise! surprise!) and this time it revolves around the new embed player, which we’ve discussed

For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email.