I recently got some time with SundaySky's President and Chief Revenue Officer, Jim Dicso, to talk about their SmartVideo product which offers real-time personalized video to better engage and connect with consumers.
I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video --creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can be is through interactive video.
It seems like every day I wake up, I'm reading about an ad company that had a very good 2011, has taken their company through another round of investing, and getting support from all sorts of venture capital.
This week we answer a viewer's question about how to make your videos interactive with pop-up videos, subscription links, clickable videos and such. First, create your video with whatever text, image, or video clip you want to be clickable in your video. Then, after it's uploaded to YouTube, go to add those annotations respectively.
Interactive video ads was something I thought we would see a lot of in 2011 and, we did, just not up to the level I had expected. The major difference, to me, between TV ads and online is the interactivity that is possible and the different demographic and yet, so many advertisers don't take advantage of the prior
Over the past few months, we have followed a couple of exciting new video applications for Popcorn.js, an HTML 5 framework for video.
Just in case you thought Google was going to call their holiday celebrations over with the "let it snow" feature on YouTube and Google search, they had at least one more trick up their sleeve: a custom holiday Google logo doodle that plays Jingle Bells. The celebratory logo is interactive at the start, allowing users to click the different tones before the Jingle Bells song finally plays.
Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of standard pre-roll creative.
A few weeks ago, we discussed Mozilla's interactive video framework, Popcorn.js , an HTML5 application that will allow for content creators to provide context links and information to their videos.
Online video contests are growing in popularity and complexity and are now far more savvy than the upload a YouTube video and get people to like it ,etc. A crop of online video contest platforms have sprung up and more are coming all the time.
