Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder.
Here's how you can guide your viewers through a choose-your-own-adventure type of experience using interactive annotations that link to multiple videos.
Not long ago, YouTube announced they would be launching associated website annotations .
Well, it took a year after we first mentioned it , but Mozilla's Popcorn is now open to everyone .
YouTube recently released a new playbook, the YouTube EDU Playbook Guide .
There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer them a way to opt-out of data collection for advertising and other reasons.
Tomorrow, KnowledgeVision Systems , a venture-backed company based in Lincoln, MA, will be announcing the capability to enhance any YouTube video with advanced interactive features, including synchronized presentation slides, clickable reference links, navigation, searchable transcripts, and social media widgets. This will enable KnowledgeVision subscribers to turn their YouTube videos into complete multimedia experiences for content marketing, eLearning, and corporate communications. Last week, KnowledgeVision CEO and Founder Michael Kolowich gave me a "sneak preview" of the KnowledgeVision-YouTube integration
Some news came in today stating that TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising and real-time bidding and online video ad placement.
Jivox , who is in the business of multi-screen interactive video advertising technology, released a recent report that, no surprise, says their particular brand of online video pre-roll ads are way more effective than those sort of standard video pre-roll ads you're used to. You know, the non-interactive ones.
