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Tag: internet tv

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Break into Primetime with Adobe’s New Integrated Video Platform

So, as I previously mentioned , I chatted with Adobe about their Project Primetime and its new features which they’ve just unveiled. Ashley Still, director of product management for video solutions at Adobe (whew!) talked with me about what is coming to Primetime, what it’s all about and, most importantly, why you need to check it out.

Read more:
Break into Primetime with Adobe’s New Integrated Video Platform
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Hulu Dilutes Standard TV Content with New, Original and Exclusive Content

Hulu is making a big splash this summer with a fairly large investment in original online video series showing that it is just as important to their business model as TV content is.

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Hulu Dilutes Standard TV Content with New, Original and Exclusive Content
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Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium Products And Services research

See the original post here:
Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]
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More than 20% of US Households Have Connected TV, Most Never Connect it

Yet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console. In fact, game consoles lead the charge, but that’s sort of a recent development.

See the rest here: More than 20% of US Households Have Connected TV, Most Never Connect it
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Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]

I stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters. There’s nothing alarming here, TV took a small dip and in 2011 vs 2010 and other stuff increased.

The rest is here: Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]
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Crowdfunding Comes to Social Video Through Flattr Deal with Dailymotion

Dailymotion is teaming up with Flattr to create an end-to-end crowdfunded social video network meaning everyone who creates online video content could get compensated by the audience. Personally, I think it’s brilliant and could revolutionize the TV and web series pilot workflow. Imagine this if you will, some aspiring web series content creators have an ...

Read the original here: Crowdfunding Comes to Social Video Through Flattr Deal with Dailymotion
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YouTube for Google TV Gets Personalized Discovery +1 Social

I wanted to drop some info on the latest Google TV update for their YouTube App which got a major round of cool new stuff last week. After all, if you’re using YouTube for your content distribution, whether as a partner or sponsored content creator, you need to know how people are accessing your stuff. ..

View original post here: YouTube for Google TV Gets Personalized Discovery +1 Social
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Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I’ve been telling everyone for about a year that this was going to play a major role in online video consumption soon and you all should have started looking at ...

Read the original: Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!
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YouTube Launches New Ad Model – Sponsorships to Trump Demographics for Channel Buys

YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals

The rest is here: YouTube Launches New Ad Model – Sponsorships to Trump Demographics for Channel Buys
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YouTube Launching New Ad Model – Sponsorships to Trump Demographics for Channel Buys

YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals. A sponsorship package includes companion display ads, overlay and pre-rolls to give a brand complete placement on certain channels.

See more here: YouTube Launching New Ad Model – Sponsorships to Trump Demographics for Channel Buys
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