Roku has shut down private video channel VideoBuzz for streaming YouTube content on the grounds it was content they did not own. Roku and YouTube haven't exactly gotten along since Roku first came onto the scene, and the fact that a channel providing them got shut down is no surprise.
Netflix and Cablevision announced a deal at CES this week that could have far-reaching repercussions for online video giants. Basically, Cablevision has signed on with Netflix's Open Connect program and that could mark a drastic change in the relationship between MSO's and the streaming video ...
A couple things have come across my desk this week pertaining to almost the same thing.
ZoomTilt, which I wrote about a while back , is in the business of finding talented filmmakers who have got financially sustainable web series they want to make. In order for them to be financially sustainable, they need to appeal to brands who will sponsor them and to audiences who will help generate revenue to offset production costs. Now, ZoomTilt has announced the five finalists in its TV Reset contest.
Over the weekend some teams won, some teams lost, some teams finally lived to my expectations. However, that's all sports and we have to get on to talking about the online video news. A big thing this week is Providence Equity Partners selling their 10% stake in Hulu
More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report.
YuMe teamed with IPG Media Lab to do an extremely interesting study on ad effectiveness which included biometric tracking for emotional response, attention. With bio-feedback and eye-tracking, I do believe it might be a one of a kind study for online advertising, plus, I'm a science nerd of Peter Parker proportions, so I'm totally excited to dive into it! So all that fancy schmancy technology they used should have given some pretty interesting insight into what it is people are doing, how they're consuming, how they react and how they look at online advertising. But, as with all studies, I first want you to see how they collected the data, so here it is
I know, the word branding brings to mind red hot steel and the smell of burning cowhide, but I assure you, the branding of online video is, generally, less painful or gross smelling. This type of branding can help you make that original web series you have been writing. Branding Original Web Series Now, to some, it might sound like selling out, while to others it sounds like the economics of business
Yeah, it's a weird bit of news but it seems that fear of Apple and Google taking a big slice of their TV viewer's time and business, was motivation enough for some of the largest TV manufacturers to get together and build exact what I said we needed, a single common system for connected TVs. In my recent connected TV article series I spoke about how the fragmentation might be the single worst thing to happen
Google just put out some fairly interesting research about how we've become a predominantly multi-screen society.
