Video is the best communications medium we have today. It is also the trickiest to master because it has a language all of its own. That point is often lost on many untrained marketers who shoot their own video interviews.
Of all the uncomfortable humor out there, perhaps none is more uncomfortable than Zach Galifianakis’ Funny or Die series, “Between Two Ferns,” in which the comedian stages a one-on-one with some well-known Hollywood actors.
This is the last and final farewell episode of the New Media Minute. Today’s episode is focused on the age-old question for those involved with online video – what best practices can one follow to make sure videos are easily discoverable in search
I interviewed social business author Brian Solis for a discussion on if social video needs to have better rules of engagement for real-world value or risk becoming hijacked by marketing agencies who miss the point of it all and de-valueing it’s promise to the point of it becoming another marginalized buzz term? I caught up with Brian late last month after his Chicago book signing of The End of Business as Usual , as a follow up to earlier interview at ReelSEO. I asked Brian if it’s an acceptable business practice for those who treat “social video” as just putting out content that others find interesting and share (such as with a view count, or “like” or a “tweet”, or another form of social widget proof)?
Previously, I wrote an article discussing the benefits of a green screen video production .
GetHired.com has officially launched and gives job candidates a way to show themselves off to potential employers with the power of online video resumes. It's no big surprise but it is definitely an interesting use of online video. Online video is all the rage, we even had our own awards ceremony at CES for original web series (IAWTV), so what better way to get yourself out there and marketable as a potential employee than to use the major Internet trend, online video?
During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and how the future of "content as marketing" is very bright indeed.
Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.
I interviewed the founder of the Blip.TV, Charles Hope, who shares his thoughts about why The Stop Online Piracy Act ( SOPA ) is extremely bad for online video platforms and their users, and explains what's really needed is not new laws, but better business innovation. My Interview With Blip.TV Founder, Charles Hope Charles, Blip now features a lot of original and professionally produced web video series, which is just the type of content most likely to be pirated.
