Buying and Placing Online Display Ads
There are an array of opportunities for media buyers to purchase online video advertising content.

There are an array of opportunities for media buyers to purchase online video advertising content.

The "It's morning somewhere" mobile video marketing campaign from Kelloggs uses QR codes on the back of cereal boxes to showcase 13 different videos, resulting in 38,000 played videos to date.

Four different tactics to leverage social video viewing within web video marketing campaigns.

YouTube is now giving users a choice in how their video content can be licensed on the video sharing site.

Adapting television "tune in" marketing to reach online video viewers.

American political groups are expected to spend more on digital marketing in support of the 2012 presidential candidates.

The story behind Blinkx's acquisition of Burst Media.

Facebook users can now earn Facebook Credits in exchange for viewing Clorox video ads on the social networking site.

The four key components to a successful video advertising strategy are content optimization, audience targeting, distribution frequency, and cross-media optimization.

The MLB Fan Cave project seeks to introduce baseball to new audiences through online video content that illuminates the personalities of Major League Baseball players.
