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Tag: lighting

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5 Best Branded Vines of the Week: 9th April 2014

The best Vines of the last 7 days include Oreo with its nod to the return of 'Game of Thrones', Samsung with a much-needed fortune cookie fix, Spotify with a plea to tell us how music makes us feel, and two charities who are using the platform to promote important campaigns.

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5 Best Branded Vines of the Week: 9th April 2014
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How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging

The rest is here: How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]
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Long Form Content Mobile Viewing Growth Continues, Who's Watching?

Ooyala's Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing.

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Long Form Content Mobile Viewing Growth Continues, Who's Watching?
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Microsoft Readies Video Ad Army to Battle Google

The battle of the four color logos is ready to blast through into online video as Microsoft readies a new video ad network featuring programmatic buying and a large third-party set of brand-safe sites. They're starting out in the UK at first but who knows what could happen as they try to take on Google and vie for a foothold in the massively growing video ad market

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Microsoft Readies Video Ad Army to Battle Google
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Video Production: Basic Lighting Tips for Fashion and Beauty Shoots

Learn some new lighting techniques and modifiers or brush up on some basics with Karl Taylor who gives us some reasoning behind certain lighting rig uses in his work.

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5 Really Great Ways To Ruin A Corporate Video

Whatever type of corporate video you want to produce, whether it's a talking head interview or a How To guide, the bottom line is it has to be good. Badly produced video content can shatter your reputation and provide very little ROI

See the original post here: 5 Really Great Ways To Ruin A Corporate Video
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How-to Key Green Screen Footage with Adobe After Effects [ReelRebel #50]

Adding background footage in post-production can turn a good video into an amazing one and in this week's ReelRebel tutorial we show you an advanced editing technique that will really help you get more creative with your videos. Tune in to find out how to make the most of your video content

Go here to see the original: How-to Key Green Screen Footage with Adobe After Effects [ReelRebel #50]
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Outdoor Lighting Techniques & Tips for Video Production [ReelRebel #49]

Lighting outside can be a little bit of a pain sometimes, since the sun is always moving, cloud cover is always changing, it could rain, there are unexpected temperature changes...but, knowing how to use diffusers and reflectors outside can make your day a little more manageable.

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Outdoor Lighting Techniques & Tips for Video Production [ReelRebel #49]
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Umbrella Vs. Soft Box Lighting for Video [Reel Rebel #48]

Soft box lighting and umbrella lighting aren't lights...they're light diffusion.

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Umbrella Vs. Soft Box Lighting for Video [Reel Rebel #48]
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The Top Video Marketing Mistakes (and Solutions)

As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don't always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.

Read the original: The Top Video Marketing Mistakes (and Solutions)
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