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Tag: long-form

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AOL Gets ‘Connected’ With Its First Long-Form Series

AOL ’s video initiative is heating up. Just a day after VH1 announced it’s going to turn Nicole Richie ’s 20-episode AOL Original series #CandidlyNicole into a half-hour television program set to debut July 17 with at least an eight episode order, the American multi-national mass media corporation broke the news it will be producing a half-hour series of its own. Connected will be AOL’s first long-form series and its first acquisition of a television format

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AOL Gets ‘Connected’ With Its First Long-Form Series
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TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.

Continue reading here: TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]
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Sainsbury's Bank On 50 Minute UGC Video For Christmas Campaign

The UK Christmas ad market is about as competitive as it gets, and although John Lewis and Marks and Spencer may have won an early battle with the views and shares their campaigns have already attracted, Sainsbury's hope to win the war with their long form user generated ad.

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YouTube: 33% of Total View Time Is Long Form Content

Long form video content accounts for a third of view time on YouTube, that's video that lasts over 20 minutes or more. Not everyone is watching 30 second clips of car crashes or talking cats and YouTube's encouragement of longer form quality content looks like it's paying off.

The rest is here: YouTube: 33% of Total View Time Is Long Form Content
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Are Long Form Videos Really That Good For Business?

Short form videos are all the rage these days thanks to Vine, Instagram and tighter budgets but does that mean they are really any better? We take a look at the case for the long form video and why it still might be the right format for your business

Read more: Are Long Form Videos Really That Good For Business?
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Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report]

Online video consumption continues to grow at an extraordinary rate and smartphones and tablets are becoming the norm for watching both live streamed and VoD content. A new report from Ooyala confirms our viewing habits for Q2 of this year and what that means for brands and marketers.

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Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report]
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More Delicious Video Good News: Ooyala's 2012 Report

Ooyala just released their Global Video Index for 2012. No surprise here, video is being watched more and more at crazier and crazier rates, and over a wide range of devices.

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More Delicious Video Good News: Ooyala's 2012 Report
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YouTube Testing Viewer's Choice Pre-Roll Advertising

Giving the viewer choice in which ad they want to see, if they really have to, increases the goodwill towards those ads. Hulu has been doing it for a couple of years, and now we're seeing YouTube experimenting with it on long-form content. Could a full-blown implementation of "viewer's choice" ads be popping up soon

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2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were ..

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2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising
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The Rise of Long Form Video Demands New Advertising Strategies [Report]

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter .

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The Rise of Long Form Video Demands New Advertising Strategies [Report]
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