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Tag: long-form

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Watch Time: A Guide to YouTube's Most Important Ranking Factor

With 100 hours of video uploaded to the site every minute, YouTube needs an effective way to 'judge' the quality of the video content it recommends. There are a number of factors, but the most important is Audience Retention, or Watch time. But what is Watch Time and why should you care about it?

See the article here: Watch Time: A Guide to YouTube's Most Important Ranking Factor
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3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.

Originally posted here: 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]
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YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we've just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video

Visit link: YouTube is Changing: What That Means for Brands TODAY
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AOL Partners with Miramax on Free Movie Streaming

Miramax is sorting out a deal with AOL to run ad-supported full-length films on the latter's On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.

Read the rest here: AOL Partners with Miramax on Free Movie Streaming
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AOL Gets ‘Connected’ With Its First Long-Form Series

AOL ’s video initiative is heating up. Just a day after VH1 announced it’s going to turn Nicole Richie ’s 20-episode AOL Original series #CandidlyNicole into a half-hour television program set to debut July 17 with at least an eight episode order, the American multi-national mass media corporation broke the news it will be producing a half-hour series of its own. Connected will be AOL’s first long-form series and its first acquisition of a television format

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AOL Gets ‘Connected’ With Its First Long-Form Series
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TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.

Continue reading here: TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]
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Sainsbury's Bank On 50 Minute UGC Video For Christmas Campaign

The UK Christmas ad market is about as competitive as it gets, and although John Lewis and Marks and Spencer may have won an early battle with the views and shares their campaigns have already attracted, Sainsbury's hope to win the war with their long form user generated ad.

View post: Sainsbury's Bank On 50 Minute UGC Video For Christmas Campaign
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YouTube: 33% of Total View Time Is Long Form Content

Long form video content accounts for a third of view time on YouTube, that's video that lasts over 20 minutes or more. Not everyone is watching 30 second clips of car crashes or talking cats and YouTube's encouragement of longer form quality content looks like it's paying off.

The rest is here: YouTube: 33% of Total View Time Is Long Form Content
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Are Long Form Videos Really That Good For Business?

Short form videos are all the rage these days thanks to Vine, Instagram and tighter budgets but does that mean they are really any better? We take a look at the case for the long form video and why it still might be the right format for your business

Read more: Are Long Form Videos Really That Good For Business?
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Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report]

Online video consumption continues to grow at an extraordinary rate and smartphones and tablets are becoming the norm for watching both live streamed and VoD content. A new report from Ooyala confirms our viewing habits for Q2 of this year and what that means for brands and marketers.

Go here to see the original:
Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report]
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