Ooyala just released their Global Video Index for 2012. No surprise here, video is being watched more and more at crazier and crazier rates, and over a wide range of devices.

Giving the viewer choice in which ad they want to see, if they really have to, increases the goodwill towards those ads. Hulu has been doing it for a couple of years, and now we're seeing YouTube experimenting with it on long-form content. Could a full-blown implementation of "viewer's choice" ads be popping up soon

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were ..

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter .

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into a lot more videos being watched according to the report. Last month 182.5 million people in the US watched video online

David Waterhouse, the Head of Content for Unruly Media , has just compiled some interesting stats on the average length of the ads in the

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like YuMe Ads, Connected TV, mobile, and banner ads accounting for a small fraction overall.

Advertising is generally about getting the brand, product or company in front of consumers and trying to trigger something in them that causes them to interact, increase engagement, raise awareness or convert into a paying customer. But it's not always very successful which is why there is so much advertising everywhere you turn.

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing by country and region so you can optimize your pre/mid/post-roll campaigns. For Ooyala's part, they pulled the numbers from their network of publishers

Ooyala issued its Q2 Global Video Index Report this morning along with some product updates.