I’m usually full of strong opinions about online video and social media marketing, but after watching the newest Air New Zealand video “Mile-High Madness with Richard Simmons! #RICHROLL,” I’m not sure if it’s the best thing I’ve ever seen or if I should go punch myself in the eyeballs. From either a creative perspective, or a marketing perspective, I can’t make up my mind so I’m going to throw my thoughts up into this little air sickness bag I like to call a post, seal the bag, hit publish and see what happens. The video starts out with a predictably amiable pair of flight attendants that want to run me through a few in-flight safety exercises before we take off

The drama returns!! Long time readers know of my love of the drama's that spark up in the industry from time to time.