Before the video production process initiates, web video marketers should consider factors that may cause viewers to abandon their video, thus creating online video content that captures a viewer's attention.

B2B marketers should consider using video email as a major corner stone of their B2B video marketing campaigns.

Brand marketers should incorporate the YouTube video sharing site as a distribution avenue for their web video marketing efforts.

Since video communications is a powerful way to reach consumers, marketers should consider using audiovisual content as a way to nurture the sales process and increase website SEO and SEM.

The Twitter social networking site has become the second-fastest growing discovery source of video content, so web video marketers should consider distributing video via their Twitter handles.

Business marketers should consider creating video content that can effectively engage target audiences.