According to Vuclip's July 2011 Global Video Insights Report, Apple's smart appliances are globally the most popular mobile appliance for mobile video consumption.
The highly-regulated pharma industry is slowly incorporating web video marketing into their marketing mix.
Data from InsightExpress found that mobile video ads create twice as much brand awareness as a traditional online video campaign, so web video marketers would be wise to apply five simple steps when creating mobile video marketing campaigns.
See the original post:There are an array of opportunities for media buyers to purchase online video advertising content.
Yahoo! commissioned a study to help digital marketers understand how they could take advantage of web video marketing, which is an evolution occurring on three fronts: video consumption habits, viewer content sharing and the actual video content.
A mobile video marketing campaign from Volvo generated a brand favorability increase of more than 240 percent.
Originally posted here:The "It's morning somewhere" mobile video marketing campaign from Kelloggs uses QR codes on the back of cereal boxes to showcase 13 different videos, resulting in 38,000 played videos to date.
Web video marketers need to weigh the benefits of hosting video content on free video sharing sites against the risk that the video site providers can pull content at any time.
The number of people viewing video content via a mobile appliance will grow from 52.5 million in 2015 from 17.6 million in 2010, with mobile video marketing spending growing to $1.4 billion by 2015.
Video marketing content is becoming a prime vehicle for marketers to reach prospective customers and, globally, some geographic locations actually mandate online video content.
