Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.

I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being available, not because they’re more effective, etc. Right now, I’m in the planning stages of my own original web series and length of each episode was a topic of discussion with the team (really, there’s just two of us at present)

On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, “Young adults are the most ‘contagious carriers’ in the viral spread of online video.”

Google is the best of all innovators in the world and today they’ve proven it once again, they’ve brought Google Maps to the 8-bit classic gaming console the Nintendo Entertainment System. All praise Nintendo Power! Have you ever been lost in Zelda and wished you could just load up a map app to find your ..

This week, we have another tip from our friend and “viral video genius,” Kevin “Nalts” Nalty

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and a user-generated product video that was created and submitted by ...

For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page.

There’s little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that

In our opinion, all brands should have a presence on YouTube.

There are more changes happening at YouTube (surprise! surprise!) and this time it revolves around the new embed player, which we’ve discussed