Levi's jeans created a "butt cam" viral video marketing campaign that generated 7 million video views on YouTube in a one week period.

While it may be difficult for marketers to decipher web video engagement, total viewer engagement is key for effectively determining a web video marketing campaign's success.

The effectiveness of a viral video marketing campaign cannot be gauged solely on views, rather good video content will spur a number of different behaviors that contribute to a successful promotional effort.

A video email marketing campaign created by Opera Software with two different subject lines was distributed to 30,000 names and generated a 23 to 24 percent open rate with a 3.23 to 3.92 percent click through rate.

Mathur Law Offices in Dallas Launch Website, SEO Marketing Campaign - PR Web (press release) - prweb.com02/07/2011Mathur Law Offices in Dallas Launch Website,

Video analytics are a critical component of a web video marketing campaign, as the data can help marketers prioritize content in a way that converts leads into sales.

EA Sports has created a viral video marketing campaign featuring Phoenix Suns' point guard Steve Nash to join EA's Pro Player Challenge.

The new "Laugh Out Loud" web video marketing campaign from Cisco highlights how video enriches lives and makes workers more productive.

Every web video marketing campaign should have an object that determines the story that will be told, along with a distribution strategy for reaching the intended target audience.