Web video marketers interested in creating and distributing video email marketing campaigns should consider one of five different tactics designed to ease the creation of video email messages.

Successful viral video marketing campaigns utilize short-form content that is between :15 to :30 seconds in length, with Consumer Packaged Goods (CPGs) driving nearly 20 percent of social video views.

One key factor to for successful web video marketing campaigns involves developing online video content around a key message in an entertaining fashion.

Successful web video marketing campaigns occur when marketers establish goals and objectives, develop creative that engages viewers, develop a distribution strategy that is integrated with other marketing initiatives, and continually use video content in communications efforts.

Research recently published by Vizu found that viral video marketing campaigns can be an effective way to drive purchase intent.

Measuring the success of web video marketing campaigns should not be an afterthought and marketers should consider leveraging video analytics that count more than just total video views.

A video production tip for creating effective web video marketing campaigns is to develop content that entertains an audience while retaining key message points.

Small businesses are utilizing video communications tactics, ranging from posting online video content to video sharing sites through web video marketing campaigns, to reach prospective customers.

Organizations need to stop chasing viral video as a cornerstone of their online video marketing efforts and instead develop web video marketing campaigns that deliver repeatable, measurable and sustainable views.

As online video moves away from a user-generated, "snack based" content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement.