There, I Said It: Screw Viral Videos

Organizations need to stop chasing viral video as a cornerstone of their online video marketing efforts and instead develop web video marketing campaigns that deliver repeatable, measurable and sustainable views.

Reeling in the online video ROI

As online video moves away from a user-generated, “snack based” content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement.

The Best-Ever Social Media Campaigns

Interesting content that makes a viewer want to share it with friends is one key component of viral video marketing campaigns, but the campaign doesn’t just materialize if the content is posted to the web.

The Power of Engagement – 8 Ideas You Can Add To

Since online video is an effective way to engage an audience, the effectiveness of web video marketing campaigns can and should be measured.

Four Myths About Video Email

Successful video email marketing campaigns contain audiovisual content that is designed not to play automatically in a viewer’s in-box.

Video Can’t Be Viral at Launch

While online video content can go viral, web video marketing campaigns cannot be viral video campaigns when they launch; viral is something that happens organically.

Video Adds Power to Milwaukee Electric Tool’s E-mail Marketing

Milwaukee Electric Tools has been actively using video email marketing campaigns since 2008 to target B2B prospects, increasing web traffic by 30 percent.

Small and Medium Businesses to Embrace Video Email Marketing

Email web video marketing campaigns boost conversion rates, reduce support and training costs and are a great way to share customer testimonials.

Marketers: Put Multi Back In Your Media

Web video marketers need to understand that video email marketing campaigns should be used to engage an audience in a meaningful way that affords an opportunity to analyze audience behavior.

7 Steps to Creating a Viral Video

Viral web video marketing campaigns do not just happen, they have to be planned by creating content that is short, entertaining and generates buzz.

Next Page »