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E-mail Marketing and Video: 5 Ideas and Apps

Web Video Site Editor — Tue, 08 Mar 2011 01:53:52 +0000

Web video marketers interested in creating and distributing video email marketing campaigns should consider one of five different tactics designed to ease the creation of video email messages.

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Shorter is better for video marketing

Web Video Site Editor — Wed, 26 Jan 2011 23:06:33 +0000

Successful viral video marketing campaigns utilize short-form content that is between :15 to :30 seconds in length, with Consumer Packaged Goods (CPGs) driving nearly 20 percent of social video views.

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Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Web Video Site Editor — Wed, 26 Jan 2011 06:38:07 +0000

One key factor to for successful web video marketing campaigns involves developing online video content around a key message in an entertaining fashion.

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Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Online Video Marketing ROI: Five Ways To Make Sure You Won’t See One

Web Video Site Editor — Wed, 19 Jan 2011 21:56:28 +0000

Successful web video marketing campaigns occur when marketers establish goals and objectives, develop creative that engages viewers, develop a distribution strategy that is integrated with other marketing initiatives, and continually use video content in communications efforts.

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Online Video Marketing ROI: Five Ways To Make Sure You Won't See One

3 Things Any Video Needs to Go Viral

Web Video Site Editor — Thu, 21 Oct 2010 03:12:01 +0000

Research recently published by Vizu found that viral video marketing campaigns can be an effective way to drive purchase intent.

Read this article: 3 Things Any Video Needs to Go Viral

How Do You Measure Up?

Web Video Site Editor — Tue, 19 Oct 2010 21:36:31 +0000

Measuring the success of web video marketing campaigns should not be an afterthought and marketers should consider leveraging video analytics that count more than just total video views.

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What Works Best For Web Video Marketing? Entertainment Vs Message

Web Video Site Editor — Tue, 28 Sep 2010 20:44:23 +0000

A video production tip for creating effective web video marketing campaigns is to develop content that entertains an audience while retaining key message points.

To Fix Bad Breath, a Gadget Seen on YouTube

Web Video Site Editor — Mon, 27 Sep 2010 22:37:40 +0000

Small businesses are utilizing video communications tactics, ranging from posting online video content to video sharing sites through web video marketing campaigns, to reach prospective customers.

Read this article: To Fix Bad Breath, a Gadget Seen on YouTube

There, I Said It: Screw Viral Videos

Web Video Site Editor — Wed, 01 Sep 2010 01:41:50 +0000

Organizations need to stop chasing viral video as a cornerstone of their online video marketing efforts and instead develop web video marketing campaigns that deliver repeatable, measurable and sustainable views.

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Reeling in the online video ROI

Web Video Site Editor — Wed, 01 Sep 2010 01:41:48 +0000

As online video moves away from a user-generated, "snack based" content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement.

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Reeling in the online video ROI