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Tag: marketing

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Four Video Ads that Define the Scottish Independence Referendum

With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”

Read more: Four Video Ads that Define the Scottish Independence Referendum
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Family-film overload? Hollywood ramps up animated releases

Read more here: Family-film overload? Hollywood ramps up animated releases
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YouTube Converts More Customers Than Facebook, Twitter [Study]

When it comes to paid advertising campaigns on social networks, new research has found that YouTube is the best platform for introducing new products to potential customers, and is also the best social media site for closing sales with consumers.

Follow this link: YouTube Converts More Customers Than Facebook, Twitter [Study]
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Back to School Trends on YouTube are a Lesson in Holiday Marketing

The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more

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Back to School Trends on YouTube are a Lesson in Holiday Marketing
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CinemaSins & Everything Wrong With ReelSummit

CinemaSins is one of the biggest YouTube success stories of the past 18 months, with a current subscriber base of 2.8 million and over 415 million views of their video content. Also know as "The Everything Wrong With...." guys, the team dissect some of the best know movies to clue us in on some of the mistakes that really shouldn't have got past the cutting room.

Read more from the original source: CinemaSins & Everything Wrong With ReelSummit
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5 Lessons All Small Brands Can Learn About Video Marketing

TechSmith, the software company behind Camtasia and Snagit, is a small brand working very hard to raise its profile on YouTube.

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5 Lessons All Small Brands Can Learn About Video Marketing
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5 Totally Tubular Secrets to Brand Success on YouTube

YouTube has more daily views of its video content than Facebook posts get likes, and a recent survey of teens indicated that YouTube was their preferred social network. So, clearly every video marketing campaign should include the site as part of its strategy

See the article here: 5 Totally Tubular Secrets to Brand Success on YouTube
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BuzzFeed Video Shares Its Formula for Explosive Growth

If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs

Original post: BuzzFeed Video Shares Its Formula for Explosive Growth
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How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week's Creator's Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.

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How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]
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How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]

In this Creator's Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?

See the article here: How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]
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