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Tag: marketing

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YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.

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YouTube Brand Marketing: Video Ads are the New Focus Group
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Google Video Advertising Certification Now Available to Partners

Agencies and individuals have been able to qualify as Google certified experts in Adwords and Analytics for years. Now, at long last, Google Partners who specialize in video advertising can apply for their own certification in the subject

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Google Video Advertising Certification Now Available to Partners
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What Really Goes Into Making a Great Viral Video?

Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?

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What Really Goes Into Making a Great Viral Video?
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Hack Your DSLR For All-day Battery Life [Video Production Tip]

The dreaded dead battery is the bane of on location shooting with DSLRs that run in the 2-3 hour battery life range. But with this simple hack, you can have nigh infinite video shooting with 10 minutes of time and minimal expense. Plus, there is no actual modification to the camera itself.

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Hack Your DSLR For All-day Battery Life [Video Production Tip]
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YouTube: Good Luck Trying to Game Our Algorithm

There is a lot of money and fame to be had through YouTube and knowing the code or algorithm would allow somebody to easily game the system for their own rewards. But YouTube aren't going to let spammers or anyone else after the main chance win that easily.

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YouTube: Good Luck Trying to Game Our Algorithm
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How To Use YouTube’s New 3-Second Branding Introductions

Branding intros are a new YouTube InVideo Programming feature that allow you to display a 3 second or less intro in front of your videos. Right now you can automatically add an intro video up to three seconds to the start of every video on your channel.

Follow this link: How To Use YouTube’s New 3-Second Branding Introductions
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Hootsuite Video Marketing: Games of Thrones Goes Social [Case Study]

As millions of television fans were gearing up for the launch of Game of Thrones fourth season, the team at HootSuite was busy preparing an amazing video marketing campaign. Corporate attempts to capitalize on trendy media are hit-or-miss, and with a fandom as passionate and devoted as Game of Thrones, HootSuite had to tread lightly and get all the details right.

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Hootsuite Video Marketing: Games of Thrones Goes Social [Case Study]
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Video Marketing Strategies: The Hard and Soft Call-to-Action

The call-to-action stage is where we hope to influence the viewers onward journey, providing them with a compelling reason to take a suggested action.

Read the original: Video Marketing Strategies: The Hard and Soft Call-to-Action
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Which Live Streaming Site Has 45M Viewers Per Month?

There is a rabid fan base out there consuming billions and billions of live video streaming minutes each month. You might have an idea of the site, which draws on average, 45 million unique viewers a month, and you might not.

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Which Live Streaming Site Has 45M Viewers Per Month?
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Digital Transformation: What Has it Got to Do With Online Video?

Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week

See the rest here: Digital Transformation: What Has it Got to Do With Online Video?
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