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Tag: marketing

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Nope, Using a Celebrity Won’t Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks

Go here to read the rest: Nope, Using a Celebrity Won’t Make Your Video Go Viral [Report]
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YouTube TrueView, Accounts in Good Standing, and 3-Second Branding Intros [TubeTalk #22]

In this week's TubeTalk podcast, we discuss the best way to promote your video on YouTube using paid media, or the TrueView advertising model, what keeping your YouTube account in good standing means, and how to use those new YouTube three-second branding introductions.

Follow this link:
YouTube TrueView, Accounts in Good Standing, and 3-Second Branding Intros [TubeTalk #22]
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Video Metrics on Way to Facebook: Feedback on Performance, Views

Are you actively pushing video content out on Facebook and want to know how well it's performing? Brands and creators who are used to stats at their fingertips from YouTube have been crying out for some kind of feedback from Facebook and the site is promising to deliver within the next few weeks.

The rest is here:
Video Metrics on Way to Facebook: Feedback on Performance, Views
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Top Five Camera Motion Tips From Director Vincent Laforet [Interview]

Vincent Laforet is a Pulitzer Prize winning photo-journalist turned director with a distinguished career behind both the still and motion camera. We jumped at the chance to ask him to choose his top five tips for anyone wanting to grow their expertise in directing motion.

See the rest here: Top Five Camera Motion Tips From Director Vincent Laforet [Interview]
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YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.

Here is the original post:
YouTube Brand Marketing: Video Ads are the New Focus Group
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Google Video Advertising Certification Now Available to Partners

Agencies and individuals have been able to qualify as Google certified experts in Adwords and Analytics for years. Now, at long last, Google Partners who specialize in video advertising can apply for their own certification in the subject

Read more:
Google Video Advertising Certification Now Available to Partners
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What Really Goes Into Making a Great Viral Video?

Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?

Read the original here:
What Really Goes Into Making a Great Viral Video?
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Hack Your DSLR For All-day Battery Life [Video Production Tip]

The dreaded dead battery is the bane of on location shooting with DSLRs that run in the 2-3 hour battery life range. But with this simple hack, you can have nigh infinite video shooting with 10 minutes of time and minimal expense. Plus, there is no actual modification to the camera itself.

Read more:
Hack Your DSLR For All-day Battery Life [Video Production Tip]
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YouTube: Good Luck Trying to Game Our Algorithm

There is a lot of money and fame to be had through YouTube and knowing the code or algorithm would allow somebody to easily game the system for their own rewards. But YouTube aren't going to let spammers or anyone else after the main chance win that easily.

Go here to see the original:
YouTube: Good Luck Trying to Game Our Algorithm
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How To Use YouTube’s New 3-Second Branding Introductions

Branding intros are a new YouTube InVideo Programming feature that allow you to display a 3 second or less intro in front of your videos. Right now you can automatically add an intro video up to three seconds to the start of every video on your channel.

Follow this link: How To Use YouTube’s New 3-Second Branding Introductions
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