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Tag: marketing

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Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views of branded video content.

Originally posted here: Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]
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Video Production and Copyright: Protect Yourself In Agreements!

If you produce video, then understanding the basics of copyright law will stand you in good stead for avoiding conflicts with clients. It could even help you negotiate effectively to earn extra revenue from your productions

Here is the original post: Video Production and Copyright: Protect Yourself In Agreements!
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3 Unique YouTube Perks for Non-Profit Organizations [Creator's Tip #167]

Are you a non-profit organization with an active YouTube channel? Did you know that Google will activate some special features like Donate buttons, and a Call-to-action overlay if you are eligible to join its Non-profits program? We tell you more in this week's Creator's Tip.

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3 Unique YouTube Perks for Non-Profit Organizations [Creator's Tip #167]
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Big Hero 6 doesn’t compare well to Frozen

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Big Hero 6 doesn’t compare well to Frozen
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‘Reactvertising’ Parody Nails Today's Marketing Overkill

In today's ultra-fast paced world, brands and marketers often jump on the bandwagon far too soon over some events without thinking about the consequences of their actions. Toronto ad agency john st. calls out this overkill in their new parody video 'Reactvertising'

More: ‘Reactvertising’ Parody Nails Today's Marketing Overkill
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Didn't See That Coming! THIS Surprise Tip Will Increase Video Sharing [Toby's Creator Tip #166]

Do you want your viewers to share your videos across their social networking sites?

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Didn't See That Coming! THIS Surprise Tip Will Increase Video Sharing [Toby's Creator Tip #166]
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Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity

Follow this link: Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?
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How-to Create Videos Around YouTube Tent-Pole Programming [#TubeTalk #47]

Creating video content around tent-pole events such as festive holidays, or big sporting occasions, is a very efficient way of maximizing your video marketing opportunities. But what is tent-pole programming, and how long before an event should you post your content?

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How-to Create Videos Around YouTube Tent-Pole Programming [#TubeTalk #47]
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Why Video Marketing Needs to Be a Priority for Every Single Brand

With video consumption sky-rocketing across all devices and all demographics, brands need to make video marketing a central component of their online promotional campaigns.

See the article here: Why Video Marketing Needs to Be a Priority for Every Single Brand
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How Activision is Crushing it with YouTube Influencers & Fans

Activision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.

Read the original post: How Activision is Crushing it with YouTube Influencers & Fans
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