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Tag: marketing

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Music To YouTube's Ears: Video Site Beats Spotify for Listeners

Did you know that over a third of Americans age 12+ used YouTube to watch music videos or listen to music in the last week. That's more than tune in to Spotify, Pandora, ITunes, music television, iHeartRadio or Facebook.

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Music To YouTube's Ears: Video Site Beats Spotify for Listeners
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AwesomenessTV Acquire YouTube MCN Big Frame for $15 Million in Cash

The acquisitions and consolidations keep on coming for YouTube Multi-Channel Networks as AwesomenessTV snaps up Big Frame for $15 million in cash.

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AwesomenessTV Acquire YouTube MCN Big Frame for $15 Million in Cash
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Publishers See Major Opportunity for Mobile Video Monetization [Report]

Mobile video adoption is rapidly accelerating and viewing on mobile devices is consuming more and more share of all views and viewing time.

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Publishers See Major Opportunity for Mobile Video Monetization [Report]
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YouTube To Make Reserve Best Space For Advertisers Who Buy In Advance

We’re less than a month from Digital Content Newfronts , during which online video platforms will flock to New York in hopes of selling advertising space to marketers. It’s a busy in which advertisers will make a lot of spending decisions, and YouTube is trying to wrangle more of that dealflow by making some concessions to its buyers.

Taken from: YouTube To Make Reserve Best Space For Advertisers Who Buy In Advance
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YouTube and Google: The VERY Best April Fools’ Day Pranks, 2008-2013

Tomorrow is April Fools’ Day and in the next day or so we can expect around two dozen April Fools’ Day pranks from Google and YouTube. We take a look back at some of the very best jokes from the company from the past few years. How many will they fool this year

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YouTube and Google: The VERY Best April Fools’ Day Pranks, 2008-2013
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Learning Lessons from Alex Kornfeind’s Panoramic Selfie on Vine

On March 23, 2014, I learned some important lessons from Alex Kornfeind about a new genre of Vine’s 6-second-long looping videos: the Panoramic Selfie. The first time I saw this innovation in short-form video content was – appropriately – in the lobby of the Panoramic ...

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Learning Lessons from Alex Kornfeind’s Panoramic Selfie on Vine
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2013 - The Year of the Branded Video Explosion

Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before.

Read the original here: 2013 - The Year of the Branded Video Explosion
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Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creator's Tip #135]

Did you know that your YouTube channel as a whole can rank independently from your individual videos? On this week's Creator's Tip, we give you three great tips to make sure your YouTube channel is as optimized as possible.

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Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creator's Tip #135]
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The Greatest Generic Branded Video Parody You Will See Today

When corporate video is done well it can have an extraordinary impact on the audience. But as 'This Is a Generic Brand Video' demonstrates, lazy cliches and uninspired stock footage do not a masterpiece make.

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The Greatest Generic Branded Video Parody You Will See Today
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13 Essential (and Not so Essential) Chromecast Apps

Chromecast is a handy little device but if you want to get the most out of it you are going to want to install a ton of apps that will let you stream and beam content from your PC or mobile device straight to your TV screen. Luckily, there are already some great apps on the market, with the promise of more to come.

Read the original here: 13 Essential (and Not so Essential) Chromecast Apps
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