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Tag: marketing

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How To Track Visitors from YouTube to Your Own Website [Creators Tip #164]

Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.

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How To Track Visitors from YouTube to Your Own Website [Creators Tip #164]
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Brands on YouTube: Cracking the Influencer Creator Market

YouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for 'fan funding' on YouTube, will those Influencers remain happy to work with brands if it means a compromise in creativity?

Read more from the original source: Brands on YouTube: Cracking the Influencer Creator Market
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YouTube Shopping is the New Window Shopping, Especially at Night

According to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m.

See the article here: YouTube Shopping is the New Window Shopping, Especially at Night
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Where Are Your Sponsored Content Guidelines YouTube?

Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took Twitch 3 years to realize how important a policy like this is for online video platforms, but where does YouTube, the market leader, stand?

See original here: Where Are Your Sponsored Content Guidelines YouTube?
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The Benefits and Challenges of Live-streaming Video [Creators Tip #163]

The barriers to entry for live-streaming branded video content have never been lower. It's easier than ever to broadcast a live event out to an engaged audience, but there are many factors to consider such as cost, delivery and accessibility

Continue reading here: The Benefits and Challenges of Live-streaming Video [Creators Tip #163]
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Six Viral Video Myths That Refuse to Die

Some video marketing myths seem to have a life of their own, long after they have been dead and buried. No, you are not 53 times more likely to appear on page one of Google if you have a video on your website, and no, throwing kittens into the mix won't give you a viral video. We bust out the biggest myths for you

Link: Six Viral Video Myths That Refuse to Die
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Disney expands the Star Wars galaxy

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76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice

A new report confirms that video is among the top choices for an effective B2B content marketing campaign, with 76% of respondents confirming that video publication and distribution is one of the most effective digital marketing strategies, and a core component for lead generation ROI.

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76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice
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YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

YouTube, AOL, and other media giants have recently announced huge investments in online video content. This content needs to act like a magnet for targeted viewers - just like special interest magazines once did. The success of each endeavor depends on the ability of the video content to attract a segment of buyers which, in turn, will attract enough endemic advertisers to sustain them.

The rest is here:
YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy
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Triggerfish Animation hooks Aardman’s Sheriff

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Triggerfish Animation hooks Aardman’s Sheriff
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