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Tag: marketing

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Video Marketing Strategies: The Hard and Soft Call-to-Action

The call-to-action stage is where we hope to influence the viewers onward journey, providing them with a compelling reason to take a suggested action.

Read the original: Video Marketing Strategies: The Hard and Soft Call-to-Action
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Which Live Streaming Site Has 45M Viewers Per Month?

There is a rabid fan base out there consuming billions and billions of live video streaming minutes each month. You might have an idea of the site, which draws on average, 45 million unique viewers a month, and you might not.

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Which Live Streaming Site Has 45M Viewers Per Month?
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Digital Transformation: What Has it Got to Do With Online Video?

Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week

See the rest here: Digital Transformation: What Has it Got to Do With Online Video?
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Pornhub Has a Plan to Save the Environment: One Online Video at a Time

Getting wood for a cause, who'd have thought it was a real thing! Well from some marketing geniuses comes a spurt of fresh air as they tied video viewing to tree planting for Arbor Day.

Visit link: Pornhub Has a Plan to Save the Environment: One Online Video at a Time
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Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

The IAB was curious as to what agencies and marketers were doing with the ad budget in terms of TV and digital video. With the third year of the NewFronts upon us it seems like a good time to dive into the research

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Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting
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Viral Video Predictions Of The Week: Now Including Vine and Instagram

We're adding Vine and Instagram short-form videos to our Viral Video Prediction Chart this week, and we'll count those videos as viral if they double their shares within the next 7 days. These are our predictions.

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Viral Video Predictions Of The Week: Now Including Vine and Instagram
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ILikeWeylie: Behind the Reel with the Beauty Guru Sister You Never Had [Interview]

ILikeWeylie is one of the most successful beauty vlogging channels on YouTube, with over 1 million subscribers and nearly 75 million views. Star of the show, Weylie Hoang, is our special guest on this week's "Behind the Reel."

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ILikeWeylie: Behind the Reel with the Beauty Guru Sister You Never Had [Interview]
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Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized)

See the original post here: Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable
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Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.

See more here: Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%
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TED Study Proves That YouTube Commenters Are The Worst

A recent study would suggest that people do act differently when it comes to YouTube as opposed to other websites, particularly when it comes to leaving comments for the creator or brand. And, no surprise, YouTube commenters are often much more negative about presenters when it comes to voicing their opinions

Read more: TED Study Proves That YouTube Commenters Are The Worst
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