Incentivized viewing, in which viewers receive something for watching a video advertisement, can increase watch-to-completion rates and post-view social interactions.

Since gaining attention last week, the video for aspiring singer Rebecca Black’s “Friday” has gone super-viral. It currently has 33 million views (10 million more than Lady Gaga’s latest music video)

Social media is a powerful marketing tool, but most posts fade quickly – 92% of twitter retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel.

In the world of online video, this will probably go down in history as Rebecca Black week. Whether she wanted to or not, she took over the whole darn Internet with her “Friday” video, the Good Morning America interview , and then Jay Leno on top of all that

Financial Services organizations that incorporated online video content into their marketing campaigns generated a click through rate of 302 percent according to data from MediaMind.

Ford Motor Co. is moving away from IAB units and banner ads to integrating online video content into their marketing mix because the audiovisual content is more impactful.

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As viewers increasingly decide to watch television programs online, advertisers need to adjust their marketing plans to ensure that online video advertising is part of the marketing mix.

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A study from the University of Massachusetts Darmouth Center for Marketing Research found that 87 percent of companies have had success using online video content within social media campaigns.