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Tag: metrics

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Five Reasons Advertisers Should Adopt Interactive Pre-roll

Here are five reasons why interactive pre-rolls (Polite Pre-Roll, Ad Selectors, and In-Stream Takeovers) are redefining what video can achieve and why advertisers should continue to adopt these units.

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Five Reasons Advertisers Should Adopt Interactive Pre-roll
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Unruly Unveils Top Vine Metrics and 100 Most Tweeted Vines

Unruly has come out with their "100 Most Tweeted Vines" list. 5 Vines are shared every second and are 4 times as likely to be shared than branded online videos. What this means is incredible opportunities for brands to take advantage of the 6-second platform

See the rest here: Unruly Unveils Top Vine Metrics and 100 Most Tweeted Vines
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Native Video Ads Outperform Pre-Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher's page and seamlessly blend with the rest of the content and the overall look of the page.

See the original post here: Native Video Ads Outperform Pre-Roll Ads [Study]
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Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet?

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Big TV Ad Buyers Still Not on Board with Online Video Advertising?
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What You Should Offer as a Buyer or Seller of Online Video Ads

SpotXchange has some pretty cool tech. Now, they're working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide

Original post: What You Should Offer as a Buyer or Seller of Online Video Ads
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Video in Email Doubles CTR for Ragan Communications [Case Study]

Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of marketing emails they were sending. Now, taking a single data point and extrapolating it to anything can leave massive room for inaccuracies, misinformation, etc. So while reading this, I want you to remember that this is just a single data point and therefore cannot be extrapolated out to make any kind of broad generalized statements about video email marketing, your business or anyone's business aside from Ragan Communications

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Video in Email Doubles CTR for Ragan Communications [Case Study]
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The Rise of Long Form Video Demands New Advertising Strategies [Report]

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter .

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The Rise of Long Form Video Demands New Advertising Strategies [Report]
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TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

For the third year, TED and YouTube will be looking for the top 10 global ad campaigns in the Ads Worth Spreading Initiative.

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Weekly Online Video News Round Up – Autumn Begins Edition

I had to turn on the heat on Monday, wake up was 61 degrees in the house and that was enough to make me fire it up. It might not last as it seems like we might get some indian summer here

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Weekly Online Video News Round Up – Autumn Begins Edition
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Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like YuMe Ads, Connected TV, mobile, and banner ads accounting for a small fraction overall.

Read the rest here: Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe
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