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Tag: microsoft

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April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore .

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April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served
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Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps

Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps program. The ads are aimed at engaging the social, game-playing and video-watching audience on ...

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Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps
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Google+ Profiles Finally Get ‘Reel’ YouTube Channel Integration Friday

We’ve written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp – BUT, not YouTube.

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Video Email Demythified – The Case for Video in Email: Part 2

For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page.

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MPEG DASH Gains Industry Support As “Streaming Media Standard”

Well, it seems some companies, including Netflix and Microsoft, have got together behind a single format for media streaming. The format, MPEG DASH, now has its own Promoters Group . DASH, or dynamic adaptive streaming over HTTP, was just finalized in November and allows for, obviously, the ability of the stream to change bitrate based on network health.

Read the rest here: MPEG DASH Gains Industry Support As “Streaming Media Standard”
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New YouTube App For Xbox Live Now Available For Some Xbox 360 Users

If you have an Xbox 360 and are in the Xbox Live preview program, you can now be a beta participant in YouTube's new app for the console .

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New Xbox Dashboard Combines TV & Gaming Entertainment

I have been writing about all the big changes with the Xbox for some time now in regards to IPTV and this is the big day, the day when it all launches

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YouTube Is Changing Journalism - The Reel Web Episode 15

On this week's episode of The Reel Web, we show you what's happening with Netflix after all their customers leaving them recently. Also, YouTube and online video is really changing the way we consume media--especially journalism

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YouTube Is Changing Journalism - The Reel Web Episode 15
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Microsoft Beefing Up Online Video Discovery With Acquisition

Microsoft is making big moves in the online video world. We know they're working on Xbox LIVE TV already which sounds like we will see the tech giant using their game console as a TV tuner for cable and other premium content

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Microsoft Beefing Up Online Video Discovery With Acquisition
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Sony Cutting The Cable For You? Aiming For A Sony Online TV Service?

Remember when I was writing about Sony the other day, well really it was about Google TV and stuff, but I mentioned that Howard Stringer, the Sony CEO, was talking about big R&D in a new TV. Well, some speculation has launched into what that will be now and it seems that they want to cut your cable for you and give you video through an online service.

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Sony Cutting The Cable For You? Aiming For A Sony Online TV Service?
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