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March 4, 2011 Posted by Web Video Site Editor in Latest Web Video News

Ford Blends Digital with Branded Content

Ford Motor Co. is moving away from IAB units and banner ads to integrating online video content into their marketing mix because the audiovisual content is more impactful.

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Ford Blends Digital with Branded Content
Tags: audiovisual, banner-ads, because-the-audiovisual, iab, marketing, mix-because, motor, online-video, the-audiovisual, their-marketing