In Part 1 of our coverage of The YouTube Advertiser Playbook , we talked about how businesses need to come up with a plan before shooting a video.

In yesterday’s

Streaming Media East is ready to hit New York City next week and we’ve got the top reasons why you should be attending. As an added bonus, we’ve also got a discount code for you to shave off a bit of the price to make it even more enticing.

Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter.

Sorenson makes some pretty great software and video services and have a large user base. So they decided to ping the user base and see what kind of trends are ongoing in terms of video file formats and usage within that user base

Are you tired of having the real world intrude upon your mobile experience? Don’t want to have to worry about those around you or things going on nearby while you’re trying to be virtually social with your mobile device? With this latest app I found, you won’t need to! Welcome to the new world of ...

When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I’d be back with part two which looked at the more technical aspects of online video for shopping from a consumer’s perspective, so here we are.

Sometimes we forget that mobile video can often be shot on our cell phones.

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons.

Brightcove has announced an expansion to its App Cloud feature set over in Spain at Mobile World Congress. If you’re trying to reach Android, iOS and other mobile web users, you might be interested