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Tag: mobile-video

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Duration of Mobile Video Impacts CTR and Completion Rate Differently

How does the duration of the mobile video ad impact metrics like completion rates and click through rates? Does a longer ad mean more drop off and less clicks or is there some plot twist in the story?

Continued here: Duration of Mobile Video Impacts CTR and Completion Rate Differently
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Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized)

See the original post here: Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable
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Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured - but, when done right, is obviously positive - will skyrocket. But what lessons can be learnt from those in TV that have gone before?

Read the original post: Video for Business: 5 Enterprise Strategies Taken From the TV Playbook
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One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least

Here is the original post: One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]
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Long Form Content Mobile Viewing Growth Continues, Who's Watching?

Ooyala's Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing.

See the article here:
Long Form Content Mobile Viewing Growth Continues, Who's Watching?
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Comedy Central Is Not Fooling Around With Launch Of New Streaming App

Comedy Central has launched an app that will allow viewers to watch full episodes of some of their favorite shows like The Colbert Report, South Park, and The Daily Show, on their Apple devices for free the very next day. Cable subscribers will get access to even more content.

Excerpt from:
Comedy Central Is Not Fooling Around With Launch Of New Streaming App
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Twitter Makes Mobile Video Ad Viewing Even Easier with One-Click Play

Twitter is rolling out a new one-click video playback feature on its mobile feed for Android and iOS users. It believes that giving users a chance to click straight through to video content will increase CTR for brands and marketers

The rest is here: Twitter Makes Mobile Video Ad Viewing Even Easier with One-Click Play
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Vimeo Buys Start-up 'Shoot 'n Edit' iPhone App 'Cameo'

Vimeo is moving into the mobile video app market space with its acquisition of Cameo, a 'shoot and edit' app for the iPhone.

Originally posted here:
Vimeo Buys Start-up 'Shoot 'n Edit' iPhone App 'Cameo'
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73% of TV Everywhere Views on Mobile Devices [Report]

TV Everywhere is increasing according to Adobe who tracked 574 million-plus TV Everywhere video streams, more than doubling the amount of streams they tracked in 2012. Mobile devices are leading the way and iOS takes the largest portion of the views, of course

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73% of TV Everywhere Views on Mobile Devices [Report]
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comScore’s New Metrics Mean Little for Video Marketers or Advertisers

comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers

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comScore’s New Metrics Mean Little for Video Marketers or Advertisers
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