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Tag: mobile-video

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Viddy Review: Produce Micro-Videos with this Instagram-Like Mobile Video App [Reel Rebel #2]

In yesterday’s

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Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]

I stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters. There’s nothing alarming here, TV took a small dip and in 2011 vs 2010 and other stuff increased.

The rest is here: Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]
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Mobile Video Tips: How to Shoot Video with a Camera Phone

Sometimes we forget that mobile video can often be shot on our cell phones.

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Mobile Video Tips: How to Shoot Video with a Camera Phone
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Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival is going digital with the help of Brightcove.

Read more: Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely
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Bandwidth Aware Mobile Video Ads with GoldSpot

Normally, if you’re on a mobile phone, you don’t want to be bothered with video ads. On top of that, most big networks are now going to bandwidth capping, even on their so-called ‘unlimited’ data plans

The rest is here: Bandwidth Aware Mobile Video Ads with GoldSpot
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Brightcove Announces Video Content Exchange Initiative

Brightcove announced a new program today for Video Cloud Pro and Enterprise customers. It’s something that was a trend last year I think.

Here is the original post: Brightcove Announces Video Content Exchange Initiative
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Nielsen Jumps on Cross-Platform with New Reporting Service

Nielsen is getting into the cross-platform campaign tracking business. It should have been clear that they were working on it after last month’s report with YuMe . Now, they say they’re ready to roll out a new reporting service that will cover both TV and online ads with a standardized rating

Originally posted here: Nielsen Jumps on Cross-Platform with New Reporting Service
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The Rise of Tablets = Good News For Online Video Advertisers

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That’s a huge jump, but it’s not just from the iPad3 announced last week. The increase is due to the success of the Kindle Fire and Nook Tablet too, Forrester says

Go here to read the rest: The Rise of Tablets = Good News For Online Video Advertisers
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Mobile Marketing Helps Reach Consumers In Retail Stores

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons.

Excerpt from: Mobile Marketing Helps Reach Consumers In Retail Stores
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Brightcove App Cloud Expands Features: Push Messaging, New Analytics

Brightcove has announced an expansion to its App Cloud feature set over in Spain at Mobile World Congress. If you’re trying to reach Android, iOS and other mobile web users, you might be interested

Read the original post: Brightcove App Cloud Expands Features: Push Messaging, New Analytics
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