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Tag: mobile-video

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Facebook Hits 3 Billion Daily Native Video Views, 65% Are From Mobile

Facebook users can’t seem to get enough of watching and uploading native videos .

Follow this link: Facebook Hits 3 Billion Daily Native Video Views, 65% Are From Mobile
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Samsung Aims To One-Up Apple With Galaxy-Exclusive Video Service App

Samsung hopes to convince holiday shoppers its smartphones and tablets have more to offer than Apple ’s. The South Korean tech giant has launched the short-form Milk Video service only available on its Galaxy devices.

More here: Samsung Aims To One-Up Apple With Galaxy-Exclusive Video Service App
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About 50% Of YouTube’s Traffic Now Comes From Mobile Devices

YouTube CEO Susan Wojcicki appeared at the Code/Mobile event on October 27 and shared some stats about

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It's Official: 50% of YouTube Traffic Now Comes from Mobile

YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase in watch time on the site by 50% per year.

More here: It's Official: 50% of YouTube Traffic Now Comes from Mobile
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Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]

Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion.

Here is the original post: Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]
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JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.

Excerpt from:
JW Player on The Latest in Video Technology Innovations
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Top Ten Video Ads on YouTube, Apparently: September 2014

Dogs, viral internet sessions, shiny new pieces of tech, and Derek Jeter's retirement all feature as the subjects of the most viewed video ads on YouTube for September 2014. We also see the appearance of the first Christmas commercial, from none other than Kmart.

More here: Top Ten Video Ads on YouTube, Apparently: September 2014
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Average American Watches 33 Minutes Of Mobile Video Each Day

While it’s no surprise mobile owners are accessing video on their phones, it is news when many of them are willing to sit through supposedly off-putting video ads. Yet that’s what video advertising company Vdopia found in its recent reports on how mobile users use mobile to watch entertainment and make purchases in 2014

Read this article: Average American Watches 33 Minutes Of Mobile Video Each Day
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Americans Spend 33 Minutes a Day Watching Video on Smartphones

Not only do Americans spend 33 minutes per day watching videos on their mobile devices, but they are willing to sit through video ads of between 15-30 seconds in return for free TV or movie content. In the UK, 32% of adults in the UK use their Smartphones every month to make a purchase, and 53% of adults are on their mobile devices while watching their TV screens.

Excerpt from:
Americans Spend 33 Minutes a Day Watching Video on Smartphones
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Duration of Mobile Video Impacts CTR and Completion Rate Differently

How does the duration of the mobile video ad impact metrics like completion rates and click through rates? Does a longer ad mean more drop off and less clicks or is there some plot twist in the story?

Continued here: Duration of Mobile Video Impacts CTR and Completion Rate Differently
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