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Tag: mobile-video

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Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]

Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion.

Here is the original post: Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]
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JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.

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JW Player on The Latest in Video Technology Innovations
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Top Ten Video Ads on YouTube, Apparently: September 2014

Dogs, viral internet sessions, shiny new pieces of tech, and Derek Jeter's retirement all feature as the subjects of the most viewed video ads on YouTube for September 2014. We also see the appearance of the first Christmas commercial, from none other than Kmart.

More here: Top Ten Video Ads on YouTube, Apparently: September 2014
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Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGate

Unless you've been living under a rock, you've heard about the bendy iPhone 6 Plus and the #BendGate meme that has tarnished Apple's reputation. The biggest sales ever of the newest product from technology's most beloved brand took a big hit this week when some videos like "iPhone 6 Plus Bend Test" from Unbox Therapy were uploaded to YouTube to show how the phone could be bent

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Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGate
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3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.

Originally posted here: 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]
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50% of Video Views Will Be Via Mobile in 2016 [Research]

27% of consumers are already watching online video via their mobile device, but that figure is set to double in 2016, when around 50% of us will regularly turn to our smartphones and tablets to watch the clips we want to. And, according to new research, the bigger the mobile screen the better when it comes to long-form video viewing.

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50% of Video Views Will Be Via Mobile in 2016 [Research]
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Video Ads Land on Flipboard and They Won’t Auto-play

Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won't auto-play so the user will have the option whether to view them or not

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Video Ads Land on Flipboard and They Won’t Auto-play
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Average American Watches 33 Minutes Of Mobile Video Each Day

While it’s no surprise mobile owners are accessing video on their phones, it is news when many of them are willing to sit through supposedly off-putting video ads. Yet that’s what video advertising company Vdopia found in its recent reports on how mobile users use mobile to watch entertainment and make purchases in 2014

Read this article: Average American Watches 33 Minutes Of Mobile Video Each Day
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Americans Spend 33 Minutes a Day Watching Video on Smartphones

Not only do Americans spend 33 minutes per day watching videos on their mobile devices, but they are willing to sit through video ads of between 15-30 seconds in return for free TV or movie content. In the UK, 32% of adults in the UK use their Smartphones every month to make a purchase, and 53% of adults are on their mobile devices while watching their TV screens.

Excerpt from:
Americans Spend 33 Minutes a Day Watching Video on Smartphones
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Duration of Mobile Video Impacts CTR and Completion Rate Differently

How does the duration of the mobile video ad impact metrics like completion rates and click through rates? Does a longer ad mean more drop off and less clicks or is there some plot twist in the story?

Continued here: Duration of Mobile Video Impacts CTR and Completion Rate Differently
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