iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium Products And Services research

April 20 is a special time of year where the grass is greener and the weeds grow taller, and it’s an unofficial holiday for people to get really hungry for absolutely no reason at all.

Over the weekend, I watched The Last Hurrah , a 1958 movie adaptation of the 1956 novel by Edwin O’Connor.

Despite Disney apparently doing everything in its power to try to make John Carter into something it isn’t, it mustered a disappointing $30 million in its opening weekend and fell short to The Lorax in its second week.

You simply can’t have your finger on the pulse of the viral video audience–their wants and needs as viewers–without keeping an eye on the current crop of popular videos.

Last week’s hyper-marketed Act of Valor ended up being the #1 movie last weekend, and its efforts to strive for realism (real bullets, real SEALs) paid off for a movie that normally might get overlooked.

Let’s take a step back for a moment from the George Lucas hate-a-thon and take a look at Star Wars , the brand, for a moment.

Last week we saw the top 2 movies from the previous week switch places and take the top spots from the new releases, as the Ghost Rider sequel failed to emulate any of the success of its predecessor.

I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads. The branded videos that go viral and gather all kinds of social activity–shares, comments, likes, forwards, etc.–are the ones that don’t look and feel like traditional commercials.

The week's best viral videos contained a mix of the old standbys and new trailblazers. We've got branded social video successes, both the kind created by the brand itself and the kind that tends to come from consumers who are super-fans.