Web video marketing works better than other digital communications because the audiovisual content engages a viewer from both a sound and a sight perspective.
Video marketing content is becoming a prime vehicle for marketers to reach prospective customers and, globally, some geographic locations actually mandate online video content.
Collective Digital Studio has negotiated a deal to bring a number of popular web series to Blip.tv's multi-platform distribution network.
Hilton HHonors new user generated web video marketing campaigns leverages Little Leauge and social media as a way to reach parents.
A new study from the CW television network found that 95 percent of the commercials aired with the network's shows streamed to the internet were viewed to completion, dispelling the myth that viewers will not watch online video ads.
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