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Tag: networks

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Reports: YouTube, iPhone tops for video viewing

According to Vuclip's July 2011 Global Video Insights Report, Apple's smart appliances are globally the most popular mobile appliance for mobile video consumption.

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Reports: YouTube, iPhone tops for video viewing
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Kelloggs Drives Thousands from Cereal Box to Mobile Video

The "It's morning somewhere" mobile video marketing campaign from Kelloggs uses QR codes on the back of cereal boxes to showcase 13 different videos, resulting in 38,000 played videos to date.

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Kelloggs Drives Thousands from Cereal Box to Mobile Video
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The Wild West of Online Video Ads

Why "premium" video advertising content may, in fact, consist of non-premium web content and how verification technology will help crack down on rogue publishers.

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Where Is My Audience?

Adapting television "tune in" marketing to reach online video viewers.

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Where Is My Audience?
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Conservative Attack Group to Spend More Online in 2012

American political groups are expected to spend more on digital marketing in support of the 2012 presidential candidates.

Visit link: Conservative Attack Group to Spend More Online in 2012
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Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

Representatives from Zenith Media and Aegis Media said that brand-focused clients, especially those in the consumer packaged goods category, are growing their investment in online video advertising due in part to audience diversification of media content consumption.

Read more here: Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say
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MLB Looks Beyond Baseball to Reel in New Audiences Online

The MLB Fan Cave project seeks to introduce baseball to new audiences through online video content that illuminates the personalities of Major League Baseball players.

Read more from the original source: MLB Looks Beyond Baseball to Reel in New Audiences Online
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Report: Viewers More Engaged With Original Web Video Than TV

In a survey released by Next New Networks, YouTube and Frank N. Magrid Associates, 54 percent of web viewers reported watching original online video content because it was as entertaining or more entertaining than broadcast content repurposed for the Internet.

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Report: Viewers More Engaged With Original Web Video Than TV
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Google TV: More TV Please

So personally, this Engadget article contains really bad news as far as my interest in the Google TV is concerned: Q: Any integration with Hulu or any other networks?

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Google TV: More TV Please