The Web Video Company | Web Video For Business

Video SEO | Web Video Advertising | Web Video Marketing

Username:

Password:

Fargot Password? / Help

Tag: new media

0

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

This is the last and final farewell episode of the New Media Minute. Today’s episode is focused on the age-old question for those involved with online video – what best practices can one follow to make sure videos are easily discoverable in search

Excerpt from:
How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode
0

How To Build & Boost Your Brand’s YouTube Channel Presence

In our opinion, all brands should have a presence on YouTube.

0

The Rise of Tablets = Good News For Online Video Advertisers

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That’s a huge jump, but it’s not just from the iPad3 announced last week. The increase is due to the success of the Kindle Fire and Nook Tablet too, Forrester says

Go here to read the rest: The Rise of Tablets = Good News For Online Video Advertisers
0

Mobile Marketing Helps Reach Consumers In Retail Stores

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons.

Excerpt from: Mobile Marketing Helps Reach Consumers In Retail Stores
0

What Does The Latest Nielsen Data Say About Cord Cutting?

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes with Internet connectivity but not cable TV channels

See original here: What Does The Latest Nielsen Data Say About Cord Cutting?
0

Jim Louderback On Cow Paths & Old Media Moving Online

Last month I shared part of my conversation with Jim Louderback . We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we still haven't quite found the direct route to what new media is going to become.

Originally posted here: Jim Louderback On Cow Paths & Old Media Moving Online
0

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does.

Read this article:
Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times
0

How to Measure Social Buzz For A TV Show

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that's why agencies like Starcom, MediaVest and Mediacom have signed on to use the company's metrics to inform its online and TV buys

Read more:
How to Measure Social Buzz For A TV Show
0

How To Integrate Online Video Ads And TV Ads

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign

Read this article:
How To Integrate Online Video Ads And TV Ads
0

Coca Cola Secret Formula Revealed: Liquid Content

A couple of paragraphs further down, the secret formula of Coca Cola will be revealed.

Pages:1234