Due in part to the popularity of viewing mobile video content on a mobile device, consumers prefer smart appliances that offer 4-inch or larger screens according to a new study from NPD Group.
Link:A new study published by Rhythm NewMedia found that viewer retention rate on mobile videos after 60 seconds was 81 percent compared to 55 percent for videos viewed online.
See more here:A new study published by the Jun Group found that short-form video content is more apt to be shared across social media networks than long-form content.
More here:A new study from the CW television network found that 95 percent of the commercials aired with the network's shows streamed to the internet were viewed to completion, dispelling the myth that viewers will not watch online video ads.
Continued here:A new study published by Visible Measures found that viewers are just as likely to stop watching a video within the first ten seconds, regardless of the length of the video, so web video marketers need to create content that effectively engages a viewer from the start of the video.
Read the original here: Abandoned! 20% of Viewers Stop Watching in the First Ten Seconds
