For this week’s Creator’s Tip episode Tim Schmoyer and Kevin Nalty talk about how to reach out to key influencers and how to start seeding your videos so they’re seen and shared by others, especially if you don’t have many viewers to begin with. One of the things to remember when creating video is that ...

Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked.

First there were the ad agencies—big brands paid them to dream up marketing creative for everything from print to radio to television. Then came the niche agencies designed to help just with the emerging media market of online videos. And now that most of the major U.S.