Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video
I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our own tips for businesses on how to do their own social video in “cause marketing.” What Exactly is “Cause Marketing?” According to Wikipedia , cause marketing, aka, “cause-related marketing,” generally refers to any type of marketing effort, or marketing relationship, for social and other charitable causes.

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Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video