(Note: Each day this week I'm writing about one key takeaway from last week's CES 2011. Also, next Wednesday, January 19th, The Diffusion Group's Colin Dixon and I will be hosting a complimentary webinar, "Demystifying CES 2011," in ...

Interesting content that makes a viewer want to share it with friends is one key component of viral video marketing campaigns, but the campaign doesn't just materialize if the content is posted to the web.