A candid view of the online video advertising industry and how online video can be viewed to be more economical than purchasing broadcast television spots.
Continued here: Here's What the World's Largest Media Buying Agency Thinks About Online Video Advertising [VIDEO]Collective Digital Studio has negotiated a deal to bring a number of popular web series to Blip.tv's multi-platform distribution network.
The success of the YouTube video sharing site has directly benefited the online video industry by introducing tens of millions of people the benefits of online video content.
Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report.
Every year I run a survey of my blog readers that really helps me get to know my audience and shapes the direction I go with content, distribution, communication methods, and more. As I was reading through the survey results, I kept seeing a reoccurring theme ...
While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve superior ...
We’ve been talking about the expansive eMarketer report, “7 Trends For Online Video Advertising Engagement,” for most of this week, breaking down the first four trends they’ve outlined over two articles (part 1 & part 2). This is our third and final look, focusing on the ...
While there are only 30.2 million Indian Internet users who are watching videos, yet they are watching astounding numbers of videos. They are consuming on average 58 videos each totaling about 5 hours per month. Sure, it’s not the 178M, 14.6 hours in the US but ...
comScore put out their 2010 Canada Digital Year in Review report last week and I quickly rifled through the first 30 pages to get to the good stuff, video usage! It turns out that Canadians really dig online video.
This doesn’t make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each.
