Creating Winning Video Content For The Web: What Would Don Draper Do?

In order for online video content to be effective, it needs to speak directly to the intended audience.

Want Your Video to Go Viral? Make it Funny or Focus on Sports

A list of the most effective viral online video content, compiled by Advertising Age and Visible Measures, found that most of the content was created by professional video producers.

Reeling in the online video ROI

As online video moves away from a user-generated, “snack based” content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement.

Content Marketing Strategies With Web Video and Social Media

The concept of video content marketing involves developing a strategy around online video and utilizing social media marketing approaches to distributing and promoting the videos.

Marketers Educate via Video

According to a study published by King Fish Media, Hubspot and Junta 42, 13 percent of marketers currently create video emails while 72 percent of marketers utilize online video content to educate audiences about their products and services.

The DIY white-label video hub

Since online video generates a click through rate that is 4 to 7 times higher than other online content, organizations should consider creating a video hub to engage target audiences and stakeholders.

Forecast: Online Ads to Outpace All Other Categories

Online video advertising is expected to grow by more than 60 percent in the next year, with Borrell Associates forecasting $5.6 billion in ads in 2011, with 2 out of 5 online video ad dollars being spent by local advertisers.

Video expands SEM reach for marketers

Organizations not integrating online video content into their websites or posting content to video sharing sites may be missing out on an opportunity to expand and improve their search engine results listings.

5 Goals For Online Video Producers & How To Achieve Them

In the world of online video views are important, but they aren’t everything. Even if you aren’t aware of it, there are five main goals that every online video producer has for their videos that comes even before the question of how …

Video Marketing: Overcoming the Fear of Video Creation « The Vipe Blog

Most everybody today would prefer to watch an online video than read text on a website. Why?

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