While there are only 30.2 million Indian Internet users who are watching videos, yet they are watching astounding numbers of videos. They are consuming on average 58 videos each totaling about 5 hours per month. Sure, it’s not the 178M, 14.6 hours in the US but ...

Video advertising is more effective when it is served with professionally produced content that is 20 minutes or longer versus added to online videos that are shorter than 5 minutes.

During 2010 newspapers posted more than three times the number of online videos than broadcast media outlets, according to research published by Brightcove and Tubemogul.