5 Ways to Get More From Online Video This content from: Duct Tape Marketing. fredcamino via flickr. The use of video to tell your story, put a real live face on the company and showcase your products, services and customer testimonials ...

This site covers news, trends and how-to info in the online video business. The site aggregates vital news stories on online video, with a focus on search, and also produces original content on topics such as how to add video to your ...

In 2010, as many predicted, the online video industry would mature with multiple screen delivery, TV Everywhere, the rise of OTT and set-top boxes, mobile video and business models for paid content.

Viral video creator Kevin Nalts has published a new book Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money With Online Video.

A video campaign's ROI should be established prior to launch in order to determine the efficacy of the online video content and distribution tactics.

Marketers need to understand that the language used to describe video analytics and other online data should be relevant and quantifiable.

Evolving web habits in the online video space appear to be benefiting offline media brands.

The most effective video email campaigns incorporate the word "video" directly into the email's subject line, keep the main focus of the message's content on the video component, and offers viewers the opportunity to start the online video at their discretion.

Fewer than 20 percent of the videos that make it onto Advertising Age's Top Ten viral video marketing chart are repurposed TV ads, but nearly 100 percent of the online videos have some type of viral web video marketing campaign to promote the content.

The evolution of the video industry means that content producers should consider ways to distribute their online video content to viewers.