Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. They give a good list of reasons as to why you would want to integrate and a list of content management systems (CMS) they’ve already got integration initiatives with

I’m tracking several things coming from Adobe presently. The first is the announcement that the Adobe Creative Cloud is now live meaning you can pay a monthly fee for access to their Creative Suite 6 series of applications. Along with that there are also two new Touch Apps, but those are sold separately

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG,

We’ve talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics.

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today . The new YuMe Placement Quality Index (PQI) is a proprietary algorithm that monitors and identifies the optimal placement of video ads on digital properties

Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won’t disclose this rebel sympathizer’s name, other than to say he/she is an executive at Maker Studios , a media company that bridges the gap between YouTube and television.

Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media.

The YouTube Creator Playbook is an awesome guide to follow when making your videos.

Zencoder continues its rapid expansion of transcoding offerings and achievements with today's announcement that they are now ready to offer optimized HTTP Live Streaming encoding (HLS)

Your channel page on YouTube is where you can brand your videos through attractive packaging.