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Hulu put out some year end numbers which included the fact they've got 1.5 million paying subscribers now. Not quite the massive, rapid expansion Netflix had, but they also have DVD rentals as well so it's apples and oranges. 1.5 million means that they're growing around 400K new subscriptions per quarter

The traditional broadcast television upfront offers little in terms of flexibility, making it hard for online video advertising to grab media dollars.

Three pitfalls for video advertising to avoid include determining if adviews are being sold bundled or as a single CPM, the page adjacency of the channel the video ad runs on, and avoiding stream adjacency.

Instead of just specifying guaranteed video views, clients are increasingly asking agencies to meet specific "earned media" video views, generated through seeding videos on the web as part of a viral video marketing program.